https://www.danielladell.com/work daily 0.75 2023-12-09 https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1503784400767-SDGUCBQJKKEA4M61DOFD/work_opts_hero.jpg Work - PROJECT SUMMARY The design process at Laurel & Wolf involves the designer and the client working together to create the perfect space for the client. This involves the designer putting together a style board with new and existing furniture for the client to vote on. The client clicks labels placed on furniture items on the board and votes a ‘heart’ or a ‘thumbs down.’ When an item gets a ‘thumbs down,’ the designer will find options and present them to the client in the chat, creating a stream of images and unrelated comments. This inefficient system of selecting options has caused confusion with both the designer and the client, making the design process last longer than it should. We wanted to create a more efficient and easy to understand system for the designer to upload options and for the client to select options they like. This project had two sides, the designer experience and the client experience, which had some crossover but each had to be specifically designed out. https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1503782035904-KSKUGPG1NEU8HXQWGMMS/work_fdp_hero.jpg Work - PROJECT SUMMARY As the desire grew for Laurel & Wolf designers to find products for clients’ styleboards by using our internal Designer Sourcing Guide (an ecommerce site within Laurel & Wolf only accessible to designers), this created an opportunity for our team to make the final deliverable the designer gives to the client an easier process. We wanted to connect the designer’s shopping lists they create while sourcing product for their clients to the final deliverable which will save the designer a significant amount of time. This will also make it much easier for the client to shop the product from our site. https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1504287774953-1R4YC3LHR1VUUN1RDH19/work-hp_Hero.jpg Work https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1504290038762-3C59855V9BR27ZR58DBO/work_checkout_hero.jpg Work - PROJECT SUMMARY While tech was working on some reconfigurations to the checkout process, we took this opportunity to adjust and redesign the cart and whole checkout flow. We wanted this version to be mobile friendly, simple and easy to navigate, and be standard to a normal ecommerce checkout experience that our clients are used to (since we use Stripe, some of the fields aren’t required but not having them gives our clients insecurity). This project also included a new product detail page, adding a cart icon to our nav with a cart dropdown, and redesigning our orders page. https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1507513532794-I03Z3PSRPXRKLIOJODS8/solesociety_1.jpg Work https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1507515500343-8K06ZLR1NSWR8JU6L1O2/wedding.jpg Work https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1528475528481-5S7501FGLVQWL3BCYLO9/image-asset.jpeg Work - PROJECT SUMMARY The Mecard toy was launched in March 2018, and with the new toy, Mattel needed a new website. The website goals were to drive awareness of the new brand with content, engage consumers and build fan base through collectability, and to drive conversion. The site had to house the character bios, information on how to play the game, videos, and the product in a child-friendly PDP. Since the user of the website is a kid, everything needed to be easy and designed for kids, from the copy to the colors on the site, while still utilizing the Mecard style guide. The target audience to focus on are boys between 6-9 years old. https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1702070550188-JX66M59UF67ETFH6IHDX/image-asset.jpg Work https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1702072203961-CGKTKMVFMZ50VSYDMB3A/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1702073761856-OJWHL90PD1ZYBT2HGE4N/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1702075778157-WSCWD5CARWNYBRVKS1B5/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1702076338802-C2ONVNTFOJTLHGAP78AB/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1702077467205-QF500A4B10JIJDLKISPS/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1702078342291-1U4V0GXZT5LR11VHFFSB/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1702080989537-8T8KR861LJGWI2880YRN/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1702081663286-0PJ7XS5GJBWPRXGW3XS6/image-asset.jpeg Work https://www.danielladell.com/gipfel daily 0.75 2017-08-26 https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1503778845795-3RI0V7DCRM4RIJZ14HVO/work-hp_hero.jpg Homepage Test | UI/UX https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1503778845795-3RI0V7DCRM4RIJZ14HVO/work-hp_hero.jpg Homepage Test | UI/UX https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1503778861382-G2PZS6MSPVSB4M7ZR3FI/work_hp_flow.jpg Homepage Test | UI/UX https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1503778861921-TCFQRQIJ4E4MYOGHIK9P/work_hp_sketches.jpg Homepage Test | UI/UX https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1503778861945-96H0EAQHYL7AXUSK1EXR/work_hp_wires1.jpg Homepage Test | UI/UX https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1503778864179-9V6ZAR4CR1VB3DK2GOXW/work-hp_asp.jpg Homepage Test | UI/UX https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1503778864056-6U4TI9BZEUXFGVBSJ3BG/work-hp_edu.jpg Homepage Test | UI/UX https://www.danielladell.com/work-jasper daily 0.75 2025-06-10 https://www.danielladell.com/the-ruse-jasper daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472766188856-F3WQ35DZFPUMTZFG87V1/novel-final.jpg The Ruse https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472766237044-GFSVL26O45SCYSZVQXV5/novel-final.jpg The Ruse Book jacket design for Tadeas Cermak's The Ruse https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472766885519-NSO7WU82MKGSCZS2NHSX/novel-front.jpg The Ruse https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1466020295468-QE6WKYXOJ058CF3XNCTM/novel-back.jpg The Ruse https://www.danielladell.com/about daily 0.75 2017-09-09 https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1502492082293-ECCC62W5R6M8IQYLTJKL/IMG_1815.jpg About - Daniella Dell UI/UX Designer https://www.danielladell.com/contact daily 0.75 2017-09-01 https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1502494352858-F72DRLBPFICVYQCYYSWW/Screen+Shot+2017-08-11+at+4.20.52+PM.png Contact https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1502494302734-WSBP95ADKNAN93NRPVWM/Screen+Shot+2017-08-11+at+4.21.27+PM.png Contact https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1502494286663-8PKWZX3G9NQCM2H0ZK9V/Screen+Shot+2017-08-11+at+4.23.04+PM.png Contact https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1502494323901-JAHYTSN3MPY8NZZBQN4K/Screen+Shot+2017-08-11+at+4.23.24+PM.png Contact https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1502494348169-X8OHVEYBF98DOO1HQLE2/Screen+Shot+2017-08-11+at+4.22.48+PM.png Contact https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1502494296221-5E2PNTGKDJZP9B1DQXLQ/Screen+Shot+2017-08-11+at+4.24.42+PM.png Contact https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1502494336060-6OFTC36SXMARQOY8GXWW/Screen+Shot+2017-08-11+at+4.21.02+PM.png Contact https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1502494316982-BQ7V24YP3C4ITJZYDXD3/Screen+Shot+2017-08-11+at+4.28.34+PM.png Contact https://www.danielladell.com/homepage daily 1.0 2017-09-01 https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1504300909467-BCKT650G2PYR5EWOEZZ0/HP-img_hero_AA.jpg Home https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1504303744862-Y658HN58PVRIO6H4M48S/HP-img_new2.jpg Home https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1504304665725-BHNAAG451H1SRISIXJ84/HP-img_new3.jpg Home https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1504304624901-VGO8E17TWQEVL8UZV7K3/HP-img_new4.jpg Home https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1504304626281-IKCAKXFSBRHCUXECSPB7/HP-img_new5.jpg Home https://images.squarespace-cdn.com/content/v1/598e2c36914e6bba689fe88a/1504304627253-XUSRCR0PNTNHPS15YXHK/HP-img_new6.jpg Home https://www.danielladell.com/about-jasper daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465485665247-X9C7YP596CYFWEIEQQNU/45140003-v2.jpg About